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Five fields on the right. I read every submission personally and reply within one business day, with a perspective, not a calendar link.
Fee scope and timing are shared during the first discovery call. There is no published rate card.
Tell me about your situation.
What is in the
Audit.
Channel Performance Review
Data-driven decomposition of every channel where your actual ROAS is hiding (or where you are leading the team on a false flag).
Customer Journey Mapping
Analyzing the friction points from the first touchpoint to the last sale, identifying where potential customers drop off.
Messaging & Positioning Check
Are you saying what you think you are saying? I audit the language across your site for clarity and conversion.
MarTech Stack Consolidation
Reviewing your software tools to eliminate redundancies and ensure your data flow isn't broken.
Competitor Benchmarking
Honest assessment of your market standing compared to direct and indirect competitors.
Budget Allocation Audit
A hard look at the numbers to see what you are spending on and where the highest growth potential.
AI Position & Readiness
Where AI already sits in your workflow, where it's missing, where it's noise. Vendor and tooling diligence. A defensible "what we do with AI" answer your leadership can give a board next week.
The 'Better' Roadmap
A prioritized list of actionable steps to execute immediately after the audit concludes, covering both marketing and AI moves.
How the two to three weeks run.
Discovery
A first deep-dive interview and source grant to your analytics and CRM data.
Diagnosis
A week of silent work, no key reporting sessions until clear failure mode is identified.
Review
A 90-minute workshop session where I walk through the findings and refine priorities.
Delivery
The final document with the prioritized "Better" Roadmap and an angle aimed at on-go.
Is the Audit right for you?
- You have a clear road but 5,10 growth questions you don't know what's working.
- You are spending real money on marketing and don't know what's working.
- You suspect your team is too proud to be effective.
- You need an outside, unbiased perspective to break internal stalemates.
- You are at the pre-revenue stage with no data to audit.
- You are looking for someone to "just" run ads without strategy.
- You aren't prepared to change your messaging or brand based on results.
Money-back guarantee.
I don't do "consulting BS." If by the end of the audit I haven't surfaced actionable insights worth changing how you operate, I refund the engagement in full. No clauses. No negotiation. I only want to work with people I can actually help.
Honest
Audit + CMO + AI Officer, the typical follow-up path.
Most audits that find structural problems lead into a fractional engagement. Today the most relevant version of that is the combined CMO + AI Officer retainer, one brain owning both marketing outcomes and AI adoption.
Ready to start?
Send a short note about your business, and I will be in touch within the next day for your growth.
Get in touch →About the audit.
If something else is on your mind, the contact page is the fastest way to get a useful reply.
Send a message →Q01 How long does the marketing audit take?
Two to three weeks from kick-off to final delivery. The first week is data access and stakeholder interviews. The second week is analysis. The third week is review, refinement, and final deliverable.
Q02 What deliverables do I get?
A written assessment covering channel performance, customer journey mapping, messaging and positioning, MarTech stack, competitor benchmarking, and budget allocation. The final deliverable is the "Better" Roadmap, a prioritized list of actionable steps with effort and impact estimates.
You also get a recorded 90-minute review session to walk through the findings with your team.
Q03 How is the audit priced?
Audit pricing is calibrated to your operation's complexity, number of channels, markets, and the size of your tech stack. After a short discovery call I send a fixed quote in writing within two business days, so there are no surprises and no hourly billing.
There is no published rate card, every audit is scoped to the specific decision the audit is meant to inform.
Q04 How does the money-back guarantee work?
If by the end of the audit I haven't surfaced actionable insights worth changing how you operate, I refund the engagement in full. No clauses, no negotiation. The guarantee is in writing in your engagement letter.
Q05 How much time do you need from my team?
Two 90-minute stakeholder interviews up front, plus async access to your analytics tools and CRM. Total time commitment from you and key team members is typically 4 to 6 hours across the full audit period. The audit does not burden the day-to-day work of your team.
Q06 What happens after the audit?
You own the roadmap. You can hand it to your internal team, your existing agency, or hire me as your fractional CMO to execute it. There is no obligation to continue past the audit.