About Anže Frantar
I help companies lead marketing and put AI to work.
Usually, that means joining their team as a fractional Chief Marketing Officer or Chief AI Officer, often both. I am based in Ljubljana and work across Europe.
- Experience
- 12 years in B2B and B2C marketing
- Languages
- Slovenian, English, Croatian, Serbian
- Company
- FAFB, d.o.o., Ljubljana
Background
Where my experience comes from.
I have 12 years of experience in B2B and B2C marketing, including 8 in an agency and the last 4 as Creative Director. I have built marketing departments from scratch and led teams across Central and South-East Europe.
Along the way, in an agency and in-house, I've worked with Škoda, Porsche, OMV, Lidl, Telemach, Lindström, BTC City, Argeta, Adria Mobil, Leanpay, Borzen, Union Hotels, Arnes and the European Parliament office in Slovenia. Details of each engagement stay for the conversation.
One example of my AI work is a system that finds and checks potential customers' contact details and adds them directly to the sales team's CRM, giving salespeople more time to talk to customers.
Credentials
- Trained facilitator, LEGO® SERIOUS PLAY® method and materials, Trivium, Denmark, 2019
- European Climate Pact Ambassador, European Commission
- Facilitator of the AI for Business Programme
- Manager of Digital Business
My own projects
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GreenGina
GreenGina was my own brand of certified organic microgreens and grow kits. I tested ecommerce, content and operations workflows there before I took them into client work. Packaging and fulfilment ran with a sheltered workshop employing people with disabilities. I closed the brand in 2026 and kept the workflows.
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Na kmetih
A Slovenian podcast and media platform about farming. My part is the concept, the format, the launch and the distribution strategy.
Visit Na kmetih
How I work
Small tests first, then keep what works.
That loop is where my company's name comes from.
Why it's called Fail Again. Fail Better.Agree
We agree what should change and how we will measure it.
Test
We try it on real work, with a small budget.
Measure
We compare the result with what we expected and drop what did not work.
Hand over
We write down what worked and train the team to run it without me.
Outside of work
Usually, somewhere outside.
I'm in the mountains, on a bike, behind a camera or out sailing. When something needs thinking through, the sensible next step is a long walk and a good book. I live in Ljubljana with my family, between the city and the wild places around it.
Start with two sentences.
Tell me where your company stands and what you want to change. I read every message myself.
Anže FrantarWrite or call in English, Slovenian, Croatian or Serbian.
- A personal reply within one working day.
- A fixed quote in writing within two working days of the call.
- If I'm the wrong fit, I'll say so and suggest someone else.
Or write to anze@failagainfailbetter.com, or call +386 40 191 468.