Hi. I am Anže Frantar.
I am a fractional CMO + AI Officer for companies that have outgrown "let's try this" marketing but aren't ready for a full-time executive salary. I don't give you a deck and leave. I step in, fix the engine, and teach your team how to drive it.
The name
is the promise.
"Ever tried. Ever
failed. No matter.
Try again. Fail
again. Fail better."
, Samuel Beckett · Worstward Ho · 1983
The most misread quote in business writing. It's a working method, not a slogan. Why I named the practice after it is a longer story.
Read the philosophy →I become
part of your team.
The traditional consulting model is broken. It creates dependency. My goal is the opposite: to build a marketing function so robust that, eventually, you won't need me anymore.
This is "skin in the game" marketing. I'm not just advising; I'm executing, troubleshooting, and leading.
Strategic clarity
No more random acts of marketing. I align every dollar spent with a specific business outcome.
AI built into workflows
I don't just use AI, I build it into your team's DNA to multiply their output by 10x.
LEGO Serious Play
I use physical metaphors to solve complex organizational problems and unlock team creativity.
The shorter
version.
Over the last 12 years, I've led marketing for high-growth tech startups and established global brands. I have managed multi-million-dollar budgets and built teams from zero. My background bridges the gap between pure data-driven performance and brand-led storytelling.
I am based in Ljubljana but work with teams across Europe and the US. I believe in radical transparency, if I don't think I can help you, I'll tell you in the first 15 minutes of my call.
Outside of work.
When I'm not fixing marketing funnels, you'll find me in the mountains or behind a camera. I'm an avid cyclist, enthusiastic about sailing, and a believer that most of life's problems can be solved with a long walk and a great book.
I live in Ljubljana with my family, enjoying the balance between urban design and wild nature.
Ready to fail better?
About Anže Frantar, common questions.
If something else is on your mind, the contact page is the fastest way to get a useful reply.
Send a message →Q01 Who is Anže Frantar?
Anže Frantar is a Slovenian-based fractional CMO with twelve years of marketing leadership experience across consumer brands, B2B services, and high-growth technology companies. He is a certified LEGO® Serious Play® facilitator and works with founders and senior marketing leaders who need experienced strategic guidance without committing to a full-time executive hire.
Q02 What is his background?
Twelve years of in-house and consulting work spanning automotive, fintech, B2B SaaS, retail and FMCG, telecom, and industrial B2B. He has managed multi-million-dollar marketing budgets, built marketing functions from zero, and bridged the gap between performance-driven and brand-led marketing in both regional and multi-market contexts.
Q03 What languages does Anže work in?
Slovenian (native), English (fluent), Croatian (fluent), and Serbian (fluent). Client work, deliverables, and stakeholder communication can be delivered in any of the four.
Q04 Is Anže certified in LEGO® Serious Play®?
Yes. Anže is certified through Trivium in Denmark, one of the global training providers for the LSP method. Certification ensures every session follows the scientific principles of constructionism the method was built on, it is not a "playing with bricks" exercise.