Marketing + AI Audit.
The truth is in the data, but the insight is in the friction. I strip back your current operations to find where the loop is broken. A radical, honest assessment of what works, what fails, and why, covering both marketing performance and your AI position in one pass.
Book a Marketing AuditFractional CMO + AI Officer.
Strategy is useless without execution. I join your leadership team on a retainer basis to bridge the gap between vision and reality, managing teams, vendors, and AI rollout from inside the operation. The two mandates can run separately or as one combined seat.
See the combined retainer →Workshops.
From LEGO® Serious Play® to strategic clarity to AI-powered content loops. I facilitate high-stakes workshops that unblock creative bottlenecks and align teams around a shared, iterative mission. Six formats, half-day to two-day.
See workshop formats →Pick the track. I'll pick the level.
Two tracks of long-term work. The CMO track has three intensity levels. The AI track runs continuously, and most leadership teams now hold the combined seat that covers both.
Fractional CMO retainer.
Three intensity levels. Pick by cadence. All carry a 6-month minimum and run on a rolling basis. Most clients run multi-year.
Fractional AI Officer.
One standalone retainer, plus the combined seat that pairs it with the CMO mandate. The combined version is the most relevant hire most leadership teams can make right now.
AI Officer
A standing seat at your leadership table for AI strategy, vendor diligence, and adoption policy, without hiring a Chief AI Officer.
EnquireCMO + AI Officer
One brain for marketing outcomes, one brain for AI adoption, the same brain. The two roles cover ~95% of where most leadership teams need senior judgement.
Read the full case →Pricing is calibrated to your operation's complexity and shared after a 30-minute discovery call. There is no published rate card.
How I think about AI in marketing.
Four working positions I bring to every engagement. They are why my AI work doesn't end with a deck.
The Human Moat.
AI lowers the floor but raises the ceiling. Your advantage is no longer the ability to write 500 words, it's the taste to know which 500 matter.
Data Honesty.
Garbage in, expensive garbage out. I clean qualitative insights before feeding them to any LLM. Honesty is the best prompt.
Boring Tools, Brilliant Results.
If a simple spreadsheet can solve it, don't deploy a vector database. I solve for outcomes, not technical theatre.
Human in the Loop.
Just because it can be automated doesn't mean it should. I build review checkpoints to keep the brand voice defensible.
Selected work I've built for clients.
Six engagements, each one a different surface area of the practice. NDAs respected, sectors named instead of clients.
The Narrative RAG Engine
Synthesized five years of customer interviews into a searchable prompt engine. Content teams generate on-brand drafts in seconds using real voice-of-customer data.
AI-Assisted Workshop Facilitation
Integrated real-time transcription with custom GPTs to map LEGO® Serious Play® models to strategic frameworks. Cut post-workshop synthesis from 2 weeks to 2 hours.
Multi-Channel Content Supply Chain
Automated the transformation of one hour of video into fifteen marketing assets. Maintained 95% brand consistency across platforms without increasing headcount.
Predictive Sentiment Mapping
Fine-tuned a model to predict audience reaction to new messaging based on historical engagement patterns. Improved CTR by 40% in initial testing phases.
First-Party Data Rebuild Post-Cookie Deprecation
Migrated paid-performance teams off third-party cookies to a server-side, consent-mode-compliant stack. Recovered ~70% of attribution signal without rebuilding the agency relationship.
Brand Voice Guardrails for the LLM Era
Built a custom evaluation harness scoring every AI-generated draft against a tight brand voice rubric before it ships. Cut "did this come from a chatbot?" complaints to near zero.
What the first 90 days look like.
For every retainer engagement. No marketing happens in month one, that's the point.
Isolation.
Audit phase. I isolate the variables that are currently holding you back from predictable failure or success.
Calibration.
Initial low-cost experiments launched to test my highest-priority growth hypotheses.
Failure Analysis.
I review the data. I talk about what didn't work. I double down on the signals that showed life.
Structural Scale.
Codifying the winning experiments into a repeatable marketing engine for your internal team.
About these services.
If something else is on your mind, the contact page is the fastest way to get a useful reply.
Send a message →Q01 What is the difference between a marketing audit and a fractional CMO retainer?
The audit is a 2-to-3-week diagnostic. You get a written assessment of what is working, what is failing, and a prioritized roadmap. There is no ongoing commitment.
A fractional CMO retainer is execution. I join your team, own the strategy, and run the marketing function on an ongoing basis with a 6-month minimum commitment. Many retainers run multi-year. Most clients run the audit first and then decide if the retainer makes sense.
Q02 What does the Fractional AI Officer retainer include?
A monthly intelligence digest tailored to your sector, a quarterly board update, and an always-on Slack channel for go / no-go calls on tools, vendors, and adoption decisions. The cadence is by agreement, from 1 day per week up to full engagement, structured around your leadership cadence.
The retainer carries a 6-month minimum commitment and is designed to run continuously, the AI field does not slow down.
Q03 How do you measure success?
For most engagements: pipeline contribution, customer acquisition cost, lifetime value to CAC ratio, and the time it takes to validate or kill a growth hypothesis. I agree on three primary metrics in the first two weeks and report against them weekly.
For brand-led work, I measure unaided recall, share of search, and inbound demand quality. Vanity metrics are explicitly excluded from reporting.
Q04 How does AI integration actually work in your engagements?
I treat AI as augmented intelligence, not as a separate workstream. That means custom GPTs trained on your brand voice, RAG pipelines built from your customer interviews, and automated content supply chains where humans stay in the loop on judgement calls.
For most clients this saves around 30 to 40 percent of production hours within the first quarter, hours that go back into strategy and creative testing.
Q05 Do you do hands-on creative work or just strategy?
Both, but the mix depends on the engagement level. The Strategist tier is pure strategy. The Partner tier includes hands-on direction of agencies and freelancers, and final approval on creative output. The Leader tier includes building and managing a full marketing organization, including direct hiring decisions.
Q06 What does the first 90 days look like?
Days 1 to 30 are diagnostic, isolating the variables that are slowing you down. Days 30 to 60 are calibration, launching low-cost experiments against the highest-priority growth hypotheses. Days 60 to 90 are failure analysis and codification, doubling down on what worked, killing what didn't, and turning the winners into a repeatable engine your team can run after I leave.