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Every way we can work together.

Start with an audit, bring me into your leadership team, build a system your team keeps or book a workshop. Answer four questions and I'll suggest where to start.

How to read this page

Lead, build or play.

A leadership role inside your team, a product with a clear scope, or a workshop with your team in the room.

  • Lead

    A senior leader in your team for part of the week. The Fractional CMO and Chief AI Officer roles run for at least six months. With both roles, the split is reviewed every quarter.

    See the roles
  • Build

    Three products with a clear scope and a timeframe. Start with the audit. What they build stays with you.

    See the products
  • Play

    Two workshops. In both, everyone in the room does the work.

    See the workshops

Lead

Three leadership roles.

A senior leader in your team, one to three days a week. The Fractional CMO and Chief AI Officer roles run for at least six months. With both roles, the split is reviewed every quarter.

  • 1 to 3 days a week

    Fractional CMO

    Leads your marketing team and agencies. Six-month minimum, open-ended by design.

    You keep A clear plan and a team with a steady working rhythm

    See how it works : Fractional CMO
  • From one day a week

    Chief AI Officer

    Decides where AI is worth the money and builds the tools with your team.

    You keep The AI rules, prompts, workflows and training

    See how it works : Chief AI Officer
  • Both roles, one contract

    Fractional CMO + AI Officer

    The balance between marketing and AI is reviewed quarterly as your priorities move.

    You keep The marketing plan, plus the AI rules and workflows

    See how it works : Fractional CMO + AI Officer

Build

Three products. Start with the audit.

Each one has a name, a timeframe and a result that stays in your company.

  • 2 to 3 weeks · Full refund if nothing is actionable

    Marketing + AI Audit

    A written plan that puts your marketing and AI changes in order.

    You keep The roadmap, to run with me or without me

    Need a wider look first? The marketing function review interviews people across the company and ends with a twelve-month roadmap.

    See how it works : Marketing + AI Audit
  • Built in four weeks

    FounderOS

    A personal AI assistant that remembers your work.

    You keep The system and every piece of data

    See how it works : FounderOS
  • In use within 30 days

    GTM OS

    A sales and marketing system on your own CRM and data.

    You keep Everything it builds, on your own data

    See how it works : GTM OS

Play

Two workshops.

Two workshops for teams that need to decide or build something together.

  • One day, up to six people

    AI workshop

    Learn in the morning, build working tools in the afternoon.

    You keep Working tools and a plan for the pilot

    See how it works : AI workshop
  • LEGO® SERIOUS PLAY® method

    Strategy workshop

    Everyone builds an answer with bricks before the discussion starts.

    You keep A written summary and a decision roadmap

    See how it works : Strategy workshop

Not sure where to start?

Which service should I start with?

Choose one answer to each. Nothing is sent anywhere.

Who wants the answer?
Who leads marketing today?
Where does AI stand today?
What do you need first?

0 of 4 answered

Your starting point shows up here.

Not sure which fits? Start with the Marketing + AI Audit, or write to me and I'll suggest where to start.

Words used on this page
Fractional
Part-time, inside your leadership team, for an agreed number of days a week.
Chief AI Officer
The senior person who owns AI in the company: the strategy, the tools, the rules and getting people to use them.
Retainer
An ongoing contract for an agreed number of days, instead of a one-off project.

Questions

Before you choose.

What is the difference between the audit and a retainer?

The audit takes two to three weeks and ends with a written roadmap in priority order. Nothing continues after it unless you want it to.

In a retainer I work inside your team and answer for the results. The Fractional CMO and Chief AI Officer roles run for at least six months. You can do the audit first and decide about a retainer once you have read the roadmap.

How is the work priced?

There is no published rate card. The price follows the complexity of your operation, and after a 30-minute discovery call you get a fixed quote in writing within two working days, so you know up front what the work will cost.

What if the audit finds nothing to change?

If nothing in the audit is actionable, I refund it in full without clauses or negotiation, and the guarantee is written into your engagement letter.

Start with two sentences.

Tell me where your company stands and what you want to change. I read every message myself.

Anže FrantarWrite or call in English, Slovenian, Croatian or Serbian.

  • A personal reply within one working day.
  • A fixed quote in writing within two working days of the call.
  • If I'm the wrong fit, I'll say so and suggest someone else.

Or write to anze@failagainfailbetter.com, or call +386 40 191 468.

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