Ways to work together
A clear picture.
A way forward.
Start with an audit, bring me into the leadership team or build a system you can keep. The same working method runs through all three.
Find your starting pointMarketing + AI Audit
One senior read of marketing and AI. A written roadmap of what to change first, with effort and impact estimates.
Marketing function review
Interviews across the business, a management report and a twelve-month roadmap. For a company changing how marketing works.
Fractional CMO
Senior ownership of strategy, the team, agencies and the numbers. Six-month minimum, open-ended by design.
Chief AI Officer
AI strategy, systems, governance and adoption. A standing leadership seat, with a full-time form for the right mandate.
CMO + AI Officer
Both mandates held by one person. The balance between marketing and AI is reviewed quarterly as your priorities move.
AI workshop + implementation sprint
Three hours of workshop, three hours of building on your own material. For a team of up to six, with a plan for the pilot that follows.
LEGO® Serious Play®
Build the question, share different perspectives and create a common model for the decisions ahead.
FounderOS
A personal AI operating system shaped around your knowledge and real work. Your library, with a librarian you can swap.
Signal-to-Pipeline
An AI outbound system that researches your market, follows buying signals and supports more relevant conversations.
The common thread
Clear ownership.
Useful work.
Every engagement starts with a question worth answering, a way to test it and an honest view of what happens next.
The systems, policies, prompts and workflows stay with you. The point is to build a capability the team can carry forward.
More about the method ↗Choose your starting point
What does the business need next?
Someone to own marketing.
A fractional CMO leads the function, the people and the priorities. Choose this when execution needs senior direction.
AI across the businessSomeone to lead adoption.
A Chief AI Officer connects AI strategy, implementation and governance. Choose this when the mandate extends beyond marketing.
A clear first decisionKnow where to start.
The Marketing + AI Audit gives you a prioritised roadmap before you commit to a continuing engagement.
Need both leadership seats? The combined CMO and AI Officer engagement puts them on one contract. For a focused team session, explore AI workshops or LEGO Serious Play.
Not sure which one?
Start with the situation.
Tell me where you stand. I'll reply within one working day with a perspective on your situation.
Start a conversationAbout these services.
If something else is on your mind, the contact page is the fastest way to get a useful reply.
Send a message →Q01 What is the difference between the audit and a retainer?
The audit is a 2-to-3-week diagnostic: a written assessment of what is working, what is failing, and a prioritized roadmap. No ongoing commitment.
A retainer is execution: I join your team, own the strategy, and run the function on an ongoing basis with a 6-month minimum. Most clients run the audit first and then decide if a retainer makes sense.
Q02 How is the work priced?
There is no published rate card. Pricing is calibrated to your operation's complexity, and after a 30-minute discovery call you get a fixed quote in writing within two business days. No hourly billing, no surprises.
Q03 How does the audit money-back guarantee work?
If by the end of the audit I haven't surfaced actionable insights worth changing how you operate, I refund the engagement in full. No clauses, no negotiation. The guarantee is in writing in your engagement letter.
Q04 What does the first 90 days of a retainer look like?
Days 1 to 30 are diagnostic, isolating the variables that slow you down. Days 31 to 60 are calibration, launching low-cost experiments against the highest-priority hypotheses. Days 61 to 90 are failure analysis and codification: doubling down on what worked, killing what didn't, and turning the winners into a repeatable engine your team can run.