Play: a workshop
One hard question, and an answer from everyone.
A strategy workshop using the LEGO® SERIOUS PLAY® method, for leadership and marketing teams. Everyone builds an answer before anyone argues for one, and you leave with a shared view and written decisions with owners.
- The format
- In person, 4 to 8 people per table
- The time
- Half a day to two days
- You leave with
- A written decision roadmap
In one sentence
What happens in a strategy workshop?
Your team brings one hard question. Everyone builds an answer with bricks before anyone argues for one, and you leave with decisions in writing.
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Who it is for
Leadership and marketing teams, 4 to 8 people per table. A strategy workshop using the LEGO® SERIOUS PLAY® method.
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The problem
In most strategy meetings the first view in the room sets the frame.
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What changes
The quiet specialist and the CEO put their views on the table at the same moment.
What you leave with
The workshop ends in writing.
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A written summary
What the team built, and where views differed.
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A decision roadmap
Every decision with an owner and a place in the order of work.
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Photos of every model
And of the shared model the team built at the end.
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A 30-day follow-up
We check which decisions moved and which stalled.
How the day runs
The day, in order.
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Before the day
The question
Before the day I turn your issue into building challenges that nobody could answer with a slide.
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The first 60 to 90 minutes
Warm-up building
Quick builds, so the team learns the method before it counts.
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Each round
Build, share, connect
Everyone builds an answer in 10 to 15 minutes, each builder explains their model, then we connect the models.
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The end of the session
Principles and decisions
We turn the shared model into principles and decisions with names next to them.
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Day 30
Follow-up
We check which decisions moved and which stalled.
What it looks like
Each round has the same four steps.
Every round follows the same four steps, so the team always knows what comes next.
What you are looking at One round at a table of five, step by step. Pick a step to see what happens: the question, five models, one model explained at a time, then the models joined into one with three principles.
Step 1 of 4
One question, asked well.
Before the day I turn your issue into building challenges that nobody could answer with a slide.
Step 2 of 4
Everyone builds at the same time.
Each person gets 10 to 15 minutes and a pile of bricks. The model only has to mean something to the person who built it.
Step 3 of 4
The builder explains the model.
Others ask about the model but never interpret it for the builder. That rule applies to me and to the CEO too.
Step 4 of 4
Then we connect the models.
We join the patterns into one shared model, then turn it into principles and decisions with names next to them.
The first 60 to 90 minutes are warm-up building, so the team learns the method before it counts.
What it looks like on paper
The written summary you take home.
What you are looking at The first page of an executive summary for a fictional leadership team: the question, three principles and two decisions with owners and dates.
- Question
- Where should marketing put its weight next year?
- The shared model
- Guiding principles
- Fewer campaigns, finished properly.
- Sales hears it before customers do.
- If we can't measure it, we say so up front.
- Decisions
Decision Owner When Retire two legacy campaigns Head of Marketing Week 2 One shared pipeline review CEO and Sales Director Week 4 - Follow-up
- Day 30
Formats
The question sets the format.
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Half a day
One question that needs a decision, or a first session for a new team.
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One day
From individual models to a shared one, and the principles the team will work by.
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Two days
For a complex challenge: the team maps the forces around the business before it agrees on a direction.
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Three half-day blocks
The AI format
For a team deciding where AI belongs in its work: we model the work as it runs today, bring out the hidden risks and friction, then build one shared picture.
What to bring
What the day needs from you.
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One question
The decision your team needs to make. I turn it into building challenges.
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The right people
Who should be in the room. 4 to 8 people per table.
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Time together, in person
Half a day to two days at one table. Remote can work for a small group that has used the method before.
Where it fits
Questions worth a day of building.
A good fit for
- Strategy and priorities Where the business goes next, and what it stops doing.
- Brand and positioning Where your team's picture of the brand and your customers' picture drift apart. After 12 years in marketing, this is work I know well.
- A team that has to work as one A new leadership team, a merger or a reorganisation.
- AI in the workflow Where AI fits in how your team works today, and where it worries people.
The wrong tool for
- A quick operational call Or a decision that is already made. I'll say so on the call.
- Working AI tools by the end of the day The AI workshop is built for that.See the AI workshop
- A written order of marketing and AI changes The Marketing + AI Audit puts the changes in order first.How the Marketing + AI Audit works
Who you work with
You work with me directly.
Anže Frantar
Trivium trained me as a facilitator of the LEGO® SERIOUS PLAY® method in Denmark in 2019.
12 years in B2B and B2C marketing. I have built marketing departments from scratch and led teams across Central and South-East Europe.
More about meWords used on this page
- The method
- The LEGO® SERIOUS PLAY® method: people answer a question by building a model with bricks, then explain it. The LEGO Group released its principles as open source in 2010.
- Model
- What a person builds to answer a question. It only has to mean something to the person who built it.
- Shared model
- The models joined into one picture of what the team agrees on.
- Guiding principle
- A short rule the team agrees to work by, written from the shared model.
- Decision roadmap
- The list of decisions, each with an owner and a place in the order of work.
- Facilitator
- The person who runs the session and holds everyone to its rules, the CEO included.
Questions
What teams ask before a workshop.
Isn't this a bit childish for a senior team?
It's a fair worry, and the first hour exists for it. Quick warm-up builds show everyone, sceptics included, that they can say something useful with a handful of bricks. After that the conversation is as serious as the question you bring. The method was designed for executives from the start.
Can we do it online?
In person is the default, because building together at one table is how the method works. Remote can work for a small group that has used the method before, and we can look at that on the call.
Won't the most senior person still dominate?
Less than in a normal meeting. Everyone builds at the same time and everyone explains their own model, the CEO included. People may ask about each other's models but never interpret them, which keeps the discussion on the thinking and off rank.
How are workshops priced?
It depends on the format and on how many people take part. After a 30-minute discovery call I send a fixed quote in writing within two working days.
Is this connected to the LEGO Group?
No. I'm an independent facilitator trained in the method. The LEGO Group released the method's principles as open source in 2010 and it doesn't sponsor, authorise or endorse this workshop.
Start with two sentences.
Tell me the question your team needs to answer and who should be in the room. We settle the format on a 30-minute call.
Anže FrantarWrite or call in English, Slovenian, Croatian or Serbian.
- A personal reply within one working day.
- A fixed quote in writing within two working days of the call.
- If I'm the wrong fit, I'll say so and suggest someone else.
Or write to anze@failagainfailbetter.com, or call +386 40 191 468.
LEGO, SERIOUS PLAY, the Minifigure and the Brick and Knob configurations are trademarks of the LEGO Group, which does not sponsor, authorize or endorse this website. © 2026 The LEGO Group.
The principles of the method were released by the LEGO Group in 2010 under a Creative Commons licence (CC BY-SA 3.0).