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Lead: a leadership role

Someone senior who owns AI in your company.

A Chief AI Officer decides where AI is worth the money, builds the tools with your team and writes the rules for using them, including what the EU AI Act asks for. I take the role part-time, often next to the marketing role.

Talk about the AI role
How often
From one day a week
Minimum
Six months
You keep
The policy, prompts, workflows and training

In one sentence

What is a fractional Chief AI Officer?

A Chief AI Officer is the senior person who decides where AI is worth the money, builds the tools with your team and writes the rules for using them.

  • Who it suits

    Leadership teams whose board wants an AI position, with nobody in the room who owns the answer.

  • The problem

    Leadership announces new tools, and teams drift back to the old way as soon as nobody is looking.

  • What changes

    Someone senior stays until using the tools is normal, and every tool has a named owner on your side.

What the role covers

Four things I answer for.

  • Strategy

    I agree with your leadership where AI belongs and what to build or buy, before anyone picks a tool.

  • Systems

    I build AI tools into work that already happens, connect them to your CRM and your data, and give each one a named owner.

  • Adoption

    Training, a shared prompt library and short guides turn a pilot people liked into the normal way the team works.

  • AI rules

    A written AI policy names the approved tools and the data limits, says where a person checks the output and gives each new tool a clear yes or no.

How the role is held

On its own or next to marketing.

On its own

  • A standing role in your leadership team from one day a week, with a six-month minimum. It works beside the head of marketing you already have.

Next to the marketing role

The AI position, on one page

What your board will ask about AI.

This is one page a fictional company wrote for its board. Pick a question and the memo marks the part that answers it.

Illustrative, fictional company

Our AI position

To
The board
From
The Chief AI Officer
Review
Every quarter

Where AI is used today

  • Marketing drafts copy and product texts with AI, and a person edits everything before it goes out.
  • Sales researches accounts before first meetings. CRM enrichment is in a pilot.
  • Some staff still use personal chat accounts and will move to approved tools this quarter.

Rules, tools and data

  • Two assistants are approved on company accounts and anything else needs the owner's sign-off.
  • Customer personal data and contracts stay out of general-purpose tools.
  • A person reviews every output before it reaches a customer.

Three bets for the next two quarters

  1. Account research for sales, from pilot to daily use.
  2. One shared prompt library and review step for marketing content.
  3. Monthly reporting drafted from the CRM and checked by finance.

What we will not do

  • No customer-facing chatbot this year.
  • No automated decisions about people, whether in hiring or in credit.
  • Nobody buys a tool without a use case and an owner.

EU AI Act baseline

  • Every AI use sits in an inventory, mapped to the Act's risk tiers.
  • Staff AI literacy training is on record, as Article 4 expects.
  • The written policy says where a person has to check the output.

Named owner

  • The Chief AI Officer (fractional) owns this page and reports to the CEO.

How it starts

From a first call to the role.

  1. 30 minutes

    Discovery call

    We talk about where AI stands in your company. If I'm the wrong fit, I'll say so and suggest someone else.

  2. Optional, 2 to 3 weeks

    The Marketing + AI Audit

    A written roadmap for marketing and AI, if you want the order of moves before you decide.

  3. Within two working days

    A fixed quote

    In writing, after the call.

  4. Six-month minimum

    The role starts

    From one day a week, in your leadership team.

How the Marketing + AI Audit works

Ready to talk? Write to me below

What you keep, what it needs

What stays with you, and what I need from you.

What you keep

  • The AI policy The approved tools, the data limits and where a person checks the output, in writing.
  • The tools and workflows Each with a named owner on your side and a proper handover.
  • The prompts and the training A shared prompt library and short guides, so the team keeps using what was built.

What it needs from you

  • Time with your leadership To agree where AI belongs and what to build or buy, before anyone picks a tool.
  • A named owner for each tool Someone on your side who runs it after the handover.
  • Access to your systems Such as your CRM and your data, so the tools connect to work that already happens.

When it is not a fit

When something else works better.

Start somewhere else if

A full-time role

  • Need a full-time Chief AI Officer? I also take full-time mandates. Write to me directly. It stays confidential.Write to me directly

Still choosing? Compare every service in four questions

Words used on this page
Chief AI Officer
The senior person who owns AI in the company: the strategy, the tools, the rules and getting people to use them.
EU AI Act
The EU law on artificial intelligence. It sorts AI uses by risk level and sets duties for companies that use them.
Article 4
The part of the EU AI Act that asks companies to support AI literacy among their staff.
AI policy
A written page that names the approved tools, the data limits and where a person checks the output.
Prompt library
A shared set of tested instructions for the AI, so quality does not depend on who did the task.
Pilot
A first, limited trial of a tool on real work.

Who you work with

You work with me directly.

Anže Frantar
Anže Frantar, Fractional CMO and CAIO

Anže Frantar

12 years in B2B and B2C marketing. I have built marketing departments from scratch and led teams across Central and South-East Europe.

I build the AI tools, automations and connections myself, as well as setting the strategy, the rules and the training.

More about me

Questions

Questions about the AI role.

What does a Chief AI Officer do?

A Chief AI Officer owns the AI strategy, the tools, the rules around them and the work of getting people to use them. Buying a model is quick, and most of the job comes after that, when people have to change how they work and someone has to stay with them until the new tools are part of a normal week.

Do you build the systems too?

Yes. I build the AI tools, automations and connections myself, as well as setting the strategy, the rules and the training. A system the team can't run on its own is not worth much to the company that paid for it, so every tool I build has a named owner on your side and a proper handover.

How do you handle the EU AI Act?

I treat the Act as the starting point for the AI rules. I list every AI use and map it to the Act's risk levels, write a policy with data limits and the points where a person checks the output, check vendors before they are approved and train staff, as Article 4 expects from employers.

Can this sit beside a fractional CMO role?

Yes. One person can hold both roles on one contract, and we check the split between them every quarter.

How the two roles work together

How many days a week does a fractional Chief AI Officer work?

From one day a week, with a six-month minimum. Sometimes the role is full time.

Is this a project or a leadership role?

A leadership role in your team. It runs for as long as we agree, with a six-month minimum, and the tools and rules stay with your team after I leave.

Start with two sentences.

Tell me where your company stands and what you want to change. I read every message myself.

Anže FrantarWrite or call in English, Slovenian, Croatian or Serbian.

  • A personal reply within one working day.
  • A fixed quote in writing within two working days of the call.
  • If I'm the wrong fit, I'll say so and suggest someone else.

Or write to anze@failagainfailbetter.com, or call +386 40 191 468.

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