01 / Understand
Start with the actual work.
Review the material already available and speak to the people running marketing and the people who depend on it.
Fail Again. Fail Better.Marketing + AI Audit
Marketing + AI Audit
Before the next move,
a clear picture.
A senior look at marketing and AI in one pass. Two to three weeks, one written deliverable and a prioritised roadmap for what to change first.
Start a conversationDuration2 to 3 weeks
Your team's time4 to 6 hours total
DeliverableThe Better Roadmap
01 / The role of the work
Know what to do next.
The audit connects your marketing activity, the way the team works and your AI position. The point is to make the next decisions easier.
You receive one written deliverable: a prioritised list of moves, with effort and impact estimates for each recommendation. Most retainer relationships start here.
If the audit surfaces no actionable insights worth changing how you operate, I refund the engagement in full. The guarantee is set out in the engagement letter.
02 / What it looks like
From evidence to a decision.
Explore the work, one part at a time.
02 / Examine
Look across the function.
Read the marketing activity, the team workflow and AI use together. Identify where the parts support each other and where they do not.
03 / Prioritise
Make the trade-offs visible.
Turn the findings into a sequence of changes, with an estimate of effort and impact for each recommendation.
04 / Hand over
Leave a roadmap you can use.
One written deliverable with a clear direction for the next decisions. Continue with your team, or discuss an embedded engagement.
03 / The right fit
A useful starting point when...
You need perspective.
You want a senior, independent read of your marketing and AI position before committing more resources.
Priorities compete.
There are plenty of possible projects. The team needs a clear order and a reason for the choices.
The function is changing.
You are considering new leadership, a strategic marketing function or a change in how the team works.
04 / Working together
A wider question needs a wider review.
The marketing function review is scoped separately from the audit.
Listen across the business
Interviews with marketing and the people who depend on it, including sales and product.
Read what already exists
Work with the plans, processes and material the company already has.
Present the direction
A management report and a twelve-month roadmap, presented to the leadership team.
The person behind the work
Work directly with Anže.
Based in Ljubljana, Slovenia. Senior marketing leadership, hands-on AI implementation and a direct working relationship.
The next iterationLet's talk
Start with
the right questions.
Tell me where you stand. I'll reply within one working day with a perspective on your situation.
Start a conversationFAQ
A few useful answers.
If something else is on your mind, the contact page is the fastest way to get a useful reply.
Send a message →Q01 What do we receive?
One written deliverable, the Better Roadmap, with prioritised recommendations and effort and impact estimates.
Q02 Is the marketing function review the same as the audit?
No. It is a wider, separately scoped review of how marketing works inside the business, ending in a management report and a twelve-month roadmap.
Q03 Do we have to book a retainer afterwards?
No. The roadmap is a standalone deliverable. A continuing engagement is a separate decision.